"...it was bath night."
“Obama had people on the ground, they went door-to-door, they gave rides. All done with intimidating Obama T-shirts - they were not allowed to go out on the street without T-Shirts. They made calls, they packed the stadiums - they had T-Shirts. They changed the T-Shirts every Saturday, it was bath night.
Republicans buy T-Shirts, we just don’t wear T-Shirts. That’s because many of us run America, we own small businesses, we have retail stores, we have factories, we employ union workers, we make jobs. For over 50 years my father never put a political sign in the store window because he feared losing business. Sound familiar? It could be genetic.
T-Shirts as passive advertising. I think this piece really speaks to their power to effect one’s feelings of “being part of something” and identification with a group.
Think of T-Shirts as passive advertising. They create impressions, they are just like radio and TV ads, except people know someone really belongs. You wear it to the grocery store one time and you make 100 impressions. You belong, maybe they should belong. If you stop, well you know.
In many ways the 2008 elections were like all other elections. Normal sheep following sheep. People want to be part of something, they want to join, they do not want to be alone, they are looking for something to follow or at least be comfortable with. You need to give them that option. Your wearing that T-Shirt indicates acceptance, they no longer will be afraid. Your wearing that T-Shirt puts us one step closer to that vote.
We will not be intimidated: Buy T-Shirts for the whole family, wear T-Shirts every time you go to High traffic areas. Not comfortable? Start wearing it when you go across town. Do you have young children or an infant? People love children, let them be your surrogate T-Shirts. They never say no and don’t mind wearing the T-Shirt all day long.
Obama understood man’s desire to be part of something. He gave them an empty T-Shirt, it was cotton.
